Smartphones have become an important way for Americans to communicate, go online, and access and share information. Pew Research Center recently analyzed smartphone ownership and the attitudes and behaviors of owners.
Five key findings from the report…
- As of April 2015, 64% of U.S. adults own a smartphone, up from 35% in 2011. Younger adults as well as those who are more affluent and have higher levels of education are among the most likely groups to own a smartphone.
- 7% are “smartphone-dependent,” meaning that they do not have home broadband service and have limited options for going online other than their mobile device. Young adults, ages 18-29, are more likely (15%) than other age groups to be smartphone-dependent.
- The vast majority of smartphone owners use their phone for text messaging, voice and video calling, email and accessing the Internet. 75% use it for social media, 60% use it to take pictures or videos, and 55% use it to get news.
- 62% have used their phone to get information about a health condition in the past year; the same for online banking. 18% have submitted a job application via their mobile device. 46% say their smartphone is something “they couldn’t live without.”
With reliance on smartphones increasing, it makes sense to include mobility in your communications strategy. Contact Chesapeake’s mobility experts today to explore your options: (800) 787-4848 or email@example.com.