Breaking Down Silos… The Advantages of Omni-Channel Selling over Multi-Channel
Posted on Oct 30, 2019 in Jeff Nolte's Blog

A recent study discovered that 69{3b3c2c4b05237dc71f8c61646acc7a492c4f8efec63bbc3e74b96e7bbaa7bece} of Internet users would consult their smartphones for product reviews in-store rather than seek out a sales associate. More than half would also shop for deals on their smartphones while in the store. These findings show that businesses, particularly retailers, need to provide multiple channels for customers to interact […]